Cryptozoic Entertainment has hired McFarlane Toys Director of Sales Mike Lauter as Vice President of Global Sales, the company announced. Lauter will be responsible for managing the sales organization and continuing to drive the company’s growth.
Lauter has more than 15 years experience in senior management, and 29 years in the toy industry.
“I’m looking forward to the opportunity of working with the Cryptozoic sales team and building new programs, new trade channel development, processes and tools to increase sales and future growth,” Lauter said.
Cryptozoic also recently announced the hiring of Bill Schanes as Vice President and Jeff Parker as Director of Merchandise (see “Schanes Joins Cryptozoic as VP”).