Paizo Publishing is launching a new organized play initiative exclusively for hobby game stores through its Pathfinder Society.  The Roleplaying Guild will feature quests and content tied to the release of new hardcover Pathfinder books.  The material will be available only to retail stores for a few weeks after release.

The first quest, scheduled for April 29, uses content from the recently released Pathfinder Unchained hardcover (see “‘Pathfinder Unchained’”).  Participating retailers can use the quest as many times as they wish in their stores, and it will remain a store exclusive until after PaizoCon (which runs through May 25), at which point it will be available to the public as a free download.

Only retail stores that are registered with Paizo’s Retailer Locator program can get access to the exclusive quests.  Stores that want to participate in the program can join by enrolling on Paizo’s retailer locator.  After applying, the customer service team will request the retailer provide a picture of their physical storefront, after which they will be added to the Retailer Locator within a few business days.