My Little Pony CCG Set 7, which will be titled Marks in Time, will ship in late May, company executives told ICv2 at the GAMA Trade Show in Las Vegas. It will ship in Booster Packs and a Make Your Marks -- Draft Pack, which will include four boosters and three exclusive foil Mane Character cards, for $10.99 MSRP.
My Little Pony CCG: High Magic, the most recent CCG series (see “Enterplay’s Next ‘My Little Pony CCG’ Products and Events”) was the last to include a deck product, as Enterplay is now moving to the Draft Pack product configuration.
Equestrian Friends Trading Card Value Pack, a new product configuration in a $1 MSRP pack, will ship to the dollar trade (dollar stores) in April. The set will include 72 cards, including 9 checklists, and 9 tattoos. Each pack will include five items: 3 cards, 1 tattoo, and 1 puzzle/checklist card. This will be the first trading card product to include the Equestria Girls characters.
Series 4 of the My Little Pony Trading Cards is planned for Summer 2016.
We also asked about some previously announced products. The Deluxe Dice Sets, originally announced for last summer (see “’Deluxe Dice Sets’ for ‘My Little Pony CCG’”), has been delayed by manufacturing issues, although the company is still planning a dice product.
While Enterplay is still considering a separate stand-alone two-player product, the theme has not yet been decided, and it will now be a draft pack type product, rather than a theme deck.
And the company still hopes to launch a My Little Pony organized play website which accommodates the special issues associated with the product line’s young fan base, and continues to work on it.
The property remains strong, according to Enterplay CEO Dean Irwin, who noted that the most recent Brony-Con boasted record attendance, and that the company’s mass products, such as the second series of My Little Pony dogtags, released last December, are selling very well.
