The Araca Group has partnered with DCPI and Marvel Entertainment to bring  exclusive “live event” merchandise to moviegoers in select markets nationwide.

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The promotion, which will be featured at 88 pop-up retail locations in movie theaters across the continental U.S., will feature products from both sides of the Captain America vs Iron Man conflict.  There will be t-shirts, custom sweatshirts, hats, and a commemorative, limited edition ticket in a ceramic holder.  The pop-up store locations will open May 6 in theater lobbies.

“We aim to expand the movie going experience by bringing fans unexpected products in a unique shopping experience” said Michael Rego, CEO of The Araca Group.  “We are thrilled to offer fans limited-time Marvel’s Captain America: Civil War merchandise for the ultimate live-event experience.”