VIZ Media has announced the signing of a number of consumer products licenses for its hit anime/manga property One-Punch Man, with companies that give it access to mass merchant and specialty retail chain outlets.  Categories include apparel, collectible figures, posters, and other personal accessories.

The new licensees and their product categories include:

• Ata-Boy, Inc., for magnets and buttons
• Bioworld Merchandising, Inc., for underwear, loungewear, and apparel accessories (headwear, bags, gloves, scarves, hosiery, wallets)
• Great Eastern Entertainment, for accessories and novelties
• Isaac Morris Limited, for apparel and accessories including t-shirts, tanks, hoodies, fashion tops, swimwear, scarves, key chains, hats, backpacks, plush wallets, mugs, and bedding. 
• Trends International, for collectible posters

The licensees sell their products via Amazon and in mass merchants and specialty retail chains, including Barnes & Noble, FYI, Game Stop, Hot Topic, JC Penney’s, Target, and Walgreens.  Many of those chains would not have carried merchandise without television to support it in the past, but now the power of streaming is sufficient to support sales in major chains.

VIZ began placing the One-Punch Man manga in Walmart late last year (see "VIZ Reviving Manga in Mass Merchants").