Ares Games has announced a new initiative targeted at hobby stores that coincides with the release of its survival horror game Last Friday (see “Slasher Flick-Inspired Survival Game 'Last Friday'”).

The Last Friday demo event is the first in what Ares hopes will be a series of demos tied to the release of new games. On Friday, November 18, Ares invites stores to participate in the event with a free Last Friday demo copy, six “Buby” promo cards for participant giveaway, a downloadable PDF poster and a free demo copy of Ares’ newest release Behind the Throne (see “New Card Game By 'Mysterium' Designers”).

Retailers must sign up with Ares Games before November 4, and the offer is limited to 100 participating stores. The event must take place between Friday, November 18 and Sunday, November 20. 

Ares Games also shared this note about delayed release of the game: “Due to unforeseen issues with the manufacturing facility where Last Friday is produced, the product has been delayed from our initial forecast of the release date. Last Friday will not reach the warehouse until October 31, so it is not possible, as we hoped we could, to tie-in this launch event with Halloween events.”