Columbia Pictures has formally announced the official start of filming on Marc Webb’s Amazing Spider-Man 2, which is slated to open on May 4th, 2014.  According to Columbia, this will be the first Spider-Man movie that will be filmed entirely in New York City and New York State.
The studio’s press release confirmed that Paul Giamatti will be starring in the film, though it declined to note that he will be playing "The Rhino" (see "Paul Giamatti in Talks to Play Rhino in 'Spider-Man 2'").  Columbia also revealed that Colm Feore (Slings & Arrows, Thor, The Borgias) will be joining the ASM 2 cast.  No role for Feore was announced, but many insiders believe he will portray Norman Osborn. 
As if to point up the role of Oscorp in the Amazing Spider-Man sequel, director Marc Webb released a photo on Twitter from the second day of shooting that reveals a rather ominous-looking Oscorp device that should be familiar to comic book readers.