PRO: TCGs Off Peak in 2024
And Pie Divided More Ways
April 14, 2025

In signs of a maturing market, TCG sales in North America were off their peak in 2024, with an increasing number of titles dividing those smaller sales.

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PRO: Miniatures Were Largest Category to Show Growth in 2024 – In Depth
At Slow Rate
April 4, 2025
Miniatures were the largest hobby games category to show growth in 2024, although the sales increase was slight.
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PRO: ICV2 Interview: Paul Alexander Butler of Games & Stuff
Profitable Retailing of Kickstarter Games
March 30, 2025
We recently had our annual chat with Paul Alexander Butler, owner of Games and Stuff in Glen Burnie, Maryland, and were struck by the strategies he employs to make money on Kickstarter games in his retail business.
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PRO: Board and Card Games Market Continued to Adjust in 2024
Post-COVID Trends Driving Trends
March 28, 2025
The market for hobby board and card games continued to adjust to post-Covid trends in 2024, with price resistance and paths to market the two biggest drivers of change.
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PRO: 2024 Was a Year of Stabilization in Hobby Games Market – In Depth
After Covid Surge and Reaction to End of Pandemic
March 20, 2025
The hobby games market stabilized in 2024, after the huge surge in sales during the Covid pandemic and the changes to the market after the pandemic ended.
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PRO: ICv2 Hobby Games White Paper 2025
GAMA Expo 2025 Presentation – Audio and Deck
March 7, 2025
Here's the audio and deck from ICv2 CEO Milton Griepp's presentation at GAMA Expo 2025.
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PRO: Channel Check: Barnes & Noble (Merch, TCGs, RPGs, and Board Games)
Orland Park, IL on February 13, 2025
February 14, 2025
ICv2 visited the Barnes & Noble store at 160 Orland Park Place, Orland Park, Illinois 60462 on Thursday, February 13, 2024.
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PRO: Channel Check: Warhammer Store (Orland Park, IL)
January 9, 2025; New Year, Winter Model Season Begins
January 15, 2025
ICv2 recently visited the Warhammer store located at 15766 South La Grange Road in Orland Park, Illinois on January 9, 2025.
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PRO: Board and Card Games Market Report and Summer 2024 Charts
Continued Soft Market for Board Games, Card Games Doing Better
January 8, 2025
Hobby board game sales have been under pressure this year, with the mid-priced games the most affected, while casual, less expensive card games are doing better.
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PRO: Channel Check: BoxLunch – Madison, Wisconsin
Some Games, Lots of Merch, Next Level Apparel
January 6, 2025
We saw games and lots of merch, including next level anime apparel.
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PRO: RPG Market Report and Summer 2024 Chart
RPGs a Vibrant Part of Hobby Games Business
January 3, 2025
RPGs have been a vibrant part of the hobby games business in 2024, not only due to the launch of the new version of D&D, but also because of the continued success of a wide variety of other games,
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PRO: Miniatures Market Report and Summer 2024 Chart
A Quiet Summer, with One Late Arrival
January 2, 2025
The one game that had the potential to shake up the business came out right at the end of the May-August Summer season.
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