When I read Timothy Davis' (of Alternate Reality) comments on Comics for Kids, I felt like he must have been one of the workers in my store.  The example that he used has happened to me many times, both before and after Spider-Man became a blockbuster movie.  I'm sure that most comic retailers have had to explain to the adult (mom, dad, grandparent) that most comics just aren't for kids anymore.  They want Spider-Man for a 6 year old, but I show them what is available and they are disappointed.  Some end up with Archie or Herobear or even DC's animated Adventures, but most end up leaving without buying comics.

I agree 100% that Marvel should start a new line of young reader comics.  We can never forget the long time collectors and readers, but this does not need to effect them at all.  The comic industry needs a new jumping on point for children.  The major movies will keep sending children to comics stores for the next few years, so let's use that and raise a new generation of comic book enthusiasts.  Timothy has a great plan and as far as I am concerned, he covered all of the major points.  If Marvel (or DC) went forward with this, I would certainly support it.  A YOUNG READER comic line with major characters, basic artwork, and basic stories sounds great to me.