As Cartoon Network increasingly focuses on adult animation, its ratings for kids have been declining, with kid TV powerhouse Nickelodeon and up-and-comer Kids WB taking up the slack. Advertising Age reports that through mid-November, Cartoon Network was down 11% in its average ratings for kids 2-11, WB was up 35%, and Nick was up 3.5%. In absolute numbers, Nick was tops with a 3.1 Nielsen rating, WB had a 2.7, and Cartoon Network. The big reason for Kids WB's success will come as no surprise to pop culture retailers -- it's primarily due to the strength of the Yu Gi Oh anime, which continues to drive sales of the Upper Deck CCG in all channels.
Cartoon Network Down, Kids WB and Nick Up
Posted by ICv2 on January 6, 2003 @ 11:00 pm CT