Marvel’s top characters are bringing in far more licensing revenue than DC’s, according to numbers from Licensing Letter as reported by The Hollywood Reporter.  The big winner is Spider-Man, which accounts for $1.3 billion in global sales, according to the report.  Avengers produced about $325 million in global sales in 2013. 

Revenues from DC’s top characters were much lower.  DC’s top character is Batman, which produces about $494 million in global sales.  Superman accounts for about $277 million in sales. 

The total revenues produced from licenses by the parents also show a big spread.  Disney licensing produced around $41 billion in global sales in 2013; Warners products produced only $6 billion.