“After talking to stores at the distributor open houses, it made sense to give ourselves more time to submit after the holiday rush,” said Travis Severance, the Chair of the GAMA Retail Board. “I’m excited to be able to bring attention to the PRA program. We formed a committee earlier this year specifically to make the process easier for retailers to submit their stores and participate in the program.” 

The committee has made improvements to the PRA program, including a more user-friendly submission form and improved prizes for the winners. In addition to the award, winners will receive a $500 prize of product from exhibiting distributors, a posting in the following Origins and GAMA Trade Show site book, listing on the GAMA page, an opportunity to present to peers at the following year’s GAMA trade show, and a listing in an article as a winner on ICv2.com. The Winner of the Outstanding Store prize will receive a total of $1500 in product.

The winners will be presented with their awards at the Tuesday evening GAMA Dinner at the organization’s trade show in Las Vegas in March. Last year’s winners can be seen here (see “2015 Power Retailer Award Winners”).

The previous deadline was November 23 (see “Submissions For GAMA Power Retail Awards Open”).  The submission form and details for applying can be found here.