Marvel plans aggressive use of its Marvel Insider loyalty program, launched at San Diego Comic-Con last summer, to drive sales of Secret Empire, the company announced.  Normally, Marvel Insider members can earn 200 points for each digital code they redeem for new comics they buy at their local comic stores.  Secret Empire codes will earn a bonus 1000 points for every issue, in addition to the normal 200 points.  And as an additional bonus, Insider members who redeem digital codes for all nine issues will receive another 10,000 points. 

Marvel Insider points can be redeemed for rewards and limited edition collectibles. 

Marvel has also announced launch parties for the title (see “’Secret Empire’ Celebrates Launch in Style”), and is running theater and online ads to promote the title (see “Marvel Marketing Drive Targets New Readers”).