Products from an expanded range of licensed products based on Dav Pilkey’s Dog Man
graphic novels will hit the market in mid-August, timed to coincide with the release of Dog Man: For Whom the Ball Rolls
, the seventh volume in the series. MerryMakers, which is handling licensing for the property, will make specialty plush, with University Games signed for board games and puzzles; Jakks Pacific for mass market plush, figurines, and activity sets; Disguise for costumes; Brown Trout for calendars, and Raymond Geddes for school supplies.
The sixth volume had a five million copy print run (see "Next ‘Dog Man’ Volume Gets Record Graphic Novel Print Run
"), a number that seems unlikely to go down for the seventh volume.
MerryMakers is also seeking to expand the number of Dog Man licensees and categories going forward.