San Diego Comic-Con News:  Dark Horse comics has announced a bevy of new merchandise, including mugs, a knit cap, pint glasses, patches, keychains, wrapping paper, plus a new Hazel and Cha Cha Christmas comic, all of which are based on Gerard Way and Gabriel Ba’s Umbrella Academy.  The merchandise will be part of a wave of new releases slated for the second half of the year that includes a new Umbrella Academy graphic novel collection, Hotel Oblivion as well as reprints of previous Umbrella Academy collections (see “Fall Brings New Editions of Umbrella Academy Material”).  The innovative superhero comic book series was adapted into a Netflix series that debuted earlier this year and was watched by over 45 million during its first month of release (see “Umbrella Academy, Game of Thrones Ratings ”).

The first merchandise items to be released will be two 11-ounce mugs, The Umbrella Academy When It Rains Mug, and the Umbrella Academy Hazel and Cha Cha Mug, which will retail for $12.99 each, and which will go on sale on July 31.

A week later on August 7 Dark Horse will release four new Umbrella Academy patches, each of which measures 2.5 inches in diameter and each will retail for $6.99.  The new patch designs include The Umbrella Academy Logo Patch, The Umbrella Academy The Rumor R Logo Patch, The Umbrella Academy Crest logo Patch, and The Umbrella Academy Kraken Skull Logo Patch.

Then on August 14 Dark Horse will release The Umbrella Academy Hazel and Cha Cha Pint Glass Set, which contains 2 pint glasses and retails for $19.99.

On September 25 Dark Horse plans to release two more licensed Umbrella Academy items, a ribbed knit cap with the UA logo and an Umbrella Academy Hotel Oblivion Keychain that retails for $7.99.

The 108-page Umbrella Academy Hotel Oblivion graphic novel collection, which collects the long-awaited third UA miniseries, will retail for $19.99, and will be released in September along with library editions of the first two Umbrella Academy collections.

Then in October, in plenty of time for the holidays, comes Umbrella Academy Wrapping Paper, which will retail for $9.99, followed on November 20 by the release of Hazel and Cha Cha Save Christmas, a 32-page one-shot featuring those bizarre assassins who leapt off the page and enthralled audiences of the Netflix series.