During the period for which these reports were generated, there were roughly 85 stores using the ComicHub system, with rapid increases in the number of stores reporting expected as we incorporate future months. As this is a small, non-random sample of over 3,000 stores selling American comics worldwide, these market shares may not be typical for all stores, but do represent a variety of locations and store emphases. And for the first time, these market share calculations represent actual sales to consumers during the period, not sales to stores.
The monthly lists of comics and graphic novels released by Diamond reflect the sell-in to comic stores, that is, what the shops are buying to sell to their customers. ComicHub tracks how many of these are actually sold by comic shops (see "ICv2 Insider Sessions: ComicHub Opens the Black Box").
Our calculations are based on Q2, rather than a single month, as there were only a handful of new titles released in April and May, and many stores were shut down or operating in a limited capacity in those months (and in some cases, in June as well).
We also did Q2 charts for the top 20 comics (see "Top 20 Comics – Q2 2020") and graphic novels (see "Top 20 Direct Market Graphic Novels – Q2 2020").
|
Comic Store Market Share (Dollars) – Q2 2020 |
|
|
Publisher |
Market Share |
|
DC Entertainment |
37.4% |
|
Marvel Comics |
25.7% |
|
Image Comics |
10.3% |
|
BOOM! Studios/Archaia |
4.3% |
|
IDW Publishing/Top Shelf Productions |
4.2% |
|
Dark Horse Comics |
4.0% |
|
VIZ Media/Perfect Square/Sublime |
2.1% |
|
Dynamite Entertainment |
1.3% |
|
Oni Press/Lion Forge/Limerence |
1.2% |
|
First Second Books/Square Fish/St Martins |
0.7% |
|
Other |
8.8% |