Posted by Milton Griepp on January 13, 2021 @ 3:03 pm CT
DC is now asking both Lunar and Diamond UK to provide weekly lists to their retailer customers of incoming DC graphic novels as they become available. A list of titles available to Lunar Distribution customers this week included just over 300 DC graphic novel volumes, a small fraction of the number of titles DC has typically had in the marketplace. For example, NPD BookScan reported sales on 2,378 different DC graphic novels in 2019, the most recent year we were able to analyze. While that’s undoubtedly more titles than DC had available during the year (reflecting inventory still at retail that DC no longer had in stock), it’s still a far cry from 314.
Top 500 Graphic Novels – 2019").
The availability issues on Sandman Vol. 1 are apparently not affecting the book channel, served by Penguin Random House, as Amazon has the book in stock. Comic retailers can also buy graphic novels from Penguin Random House, which according to DC, has "DC’s full selection of backlist graphic novels and collections."
DC does talk the talk, telling comic retailers, "The Direct Market is the lifeblood of this industry and we want to continue to support you as the local comics expert in your community," as its introduction to the news that it was going to ask Lunar and Diamond UK to publish a list of graphic novels in stock as they became available.