Toy Association Cancels Toy Fair 2021"). Game sales were up 29% over sales in 2019, NPD reported, using POS data from chain and online retailers.
Sales of games outperformed the toy category as a whole, which grew a whopping 16% for the year. NPD pointed to two periods when sales spiked: in May, as government relief payments were distributed; and in October, as Amazon and other retailers began heavy price promotions in an early kick-off of the holiday season.
As consumers hunkered down, online sales (including curbside and in-store pick-ups) grew much faster than brick-and-mortar sales in 2020, with online sales going from 23% to 33% of sales between 2019 and 2020, NPD reported, driving 75% growth in online toy sales for the year.
Top properties in toys overall were Star Wars, Pokemon, Marvel Universe, Barbie, and L.O.L. Surprise!.
NPD Releases Annual Pre-Toy Fair Report
Posted by Milton Griepp on January 27, 2021 @ 4:08 am CT