Toy Association Cancels Toy Fair 2021"). Game sales were up 29% over sales in 2019, NPD reported, using POS data from chain and online retailers.
Sales of games outperformed the toy category as a whole, which grew a whopping 16% for the year. NPD pointed to two periods when sales spiked: in May, as government relief payments were distributed; and in October, as Amazon and other retailers began heavy price promotions in an early kick-off of the holiday season.
As consumers hunkered down, online sales (including curbside and in-store pick-ups) grew much faster than brick-and-mortar sales in 2020, with online sales going from 23% to 33% of sales between 2019 and 2020, NPD reported, driving 75% growth in online toy sales for the year.
Top properties in toys overall were Star Wars, Pokemon, Marvel Universe, Barbie, and L.O.L. Surprise!.
NPD Releases Annual Pre-Toy Fair Report
Posted by Milton Griepp on January 27, 2021 @ 5:08 am CT
Helping Customers Stockpile Board Games for the Winter
October 28, 2021
With Covid still a factor, this holiday season will likely be another year of game stores helping their customers stockpile entertainment, in the form of board games, for the winter.
Column by Steve Bennett
October 27, 2021
This week, columnist Steve Bennett talks more about public's reactions to Superman Jon Kent coming out as bisexual, and offers up a neat holiday gift idea for chefs.