WIZKIDS WILL PRODUCE A 'D&D'-BRANDED PAINT LINE UNDER AN EXPANSION OF THEIR WIZARDS OF THE COAST LICENSES
They Will Also Make 'D&D' and 'Magic: The Gathering' Prop Replicas, 'D&D' Action Figures, and More!
Posted by Jeffrey Dohm-Sanchez on February 24, 2021 @ 10:36 am CT
The expansion of the license introduces new product categories that include items such as sprue miniatures, action figures, prop replicas, apparel, and more game accessories like maps, battle mats, bags, and carrying cases. Justin Ziran, President of WizKids, had the following commentary on the announcement:
"As players and fans of these two popular games, we are thrilled to be creating dynamic products that will enhance the play experience for enthusiasts of these long-admired franchises," said Ziran.
The highlight of this product expansion is that WizKids can now offer D&D-branded paints and paint supplies for their Nolzur's Marvelous Miniatures line. WizKids had previously been offering a WizKids-branded line of premium paints through Acrylicos Vallejo (see "Acrylicos Vallejo Will Release a Line of Paints for WizKids Miniatures"). The ability to offer D&D-branded paints is clearly a step up, as far as branding is concerned, and will likely be a game-changer for the company, providing that the paints are consistently available for retailer restock through distributors.