This chart of the Top 5 Non-Collectible Miniature Lines (hobby channel) reflects sales in Spring 2021 (January-April).  The charts are based on interviews with retailers, distributors, and manufacturers.

ICv2's Top 5 Non-Collectible Miniature Lines – Spring 2021

Rank

Franchise

Publisher

1

Warhammer 40K

Games Workshop

2

Warhammer Age of Sigmar

Games Workshop

3

D&D Nolzur's Marvelous Minis

WizKids

4

Star Wars: Legion

Fantasy Flight Games

5

Pathfinder Deep Cuts

WizKids

These bestseller lists are from ICv2's Internal Correspondence #100:

For the lists of the bestselling Collectible Games in the hobby channel, mass channel, and overall, click here.
For the bestselling Board Games in the hobby channel, click here.
For the bestselling Card/Dice Games in the hobby channel, click here.
For the bestselling hobby channel RPGs, click here.

For more on hobby game sales in the Spring season, and info on how to get your copy of ICv2's Internal Correspondence, with the full market reports, charts, Pick Hits, and reviews, see "Hobby Game Sales Sprout in Spring 2021."