Mobile Markets is a standalone game that is part of the Smartphone Inc. series (see "'Smartphone Inc.' Into U.S. Trade"). Players assume the roles of CEOs of multinational consumer electronics companies trying to bring new mobile technology to market. They will compete with each other to sell as many goods as possible by planning marketing campaigns, research, production, and sale for the year.
"It is now a more zoomed‑in version (of Smartphone Inc.)," said Robert Geistlinger, Director of Sales and Marketing at Arcane Wonders. "(Players) are actually going to be building the phones and trying to sell directly to the customers (in this game)."
This game is for one to four players, ages 14 and up, and plays in 60 minutes. It will retail for $49.99.