IDW Publishing has added to its marketing team for the book trade and for social media, the company announced.

Holly Aitchison has joined the company as Book Trade Marketing Manager.  In that position, they will lead marketing efforts for the Top Shelf Productions line, and book channel-focused efforts of IDW's Original collected editions.  Prior to joining IDW, Aitchison has had sales and marketing stints at Humanoids, Oni Press, and BOOM! Studios.

Jasmine Baker is IDW's new Social Media Manager, a role in which she will use IDW's socials to promote IDW releases.  She comes to IDW from PBS, where she was an Associate Producer, and Barnes & Noble where she was a Manga and Comics lead.

"Holly brings a great wealth of indie book trade knowledge alongside Jasmine, who has a stellar social media skillset," IDW's new Director of Marketing Aub Driver (see "Aub Driver to IDW") said of the hires.