"Aub comes to IDW with a wealth of Marketing & Publicity experience and a passion for the medium,” said IDW Co-Publisher Tara McCrillis in a statement accompanying the announcement. “I'm confident that Aub and the team are geared to change the way IDW approaches Marketing. Working closely with our licensors, creators, and internal teams, Aub will be focusing on fostering marketing that will set the stage for greater consumer awareness, engagement, and most of all, excitement for the amazing stories our talent are telling."
IDW laid off 39% of its staff, including its entire Marketing and Publicity departments, in April 2023 (see “IDW Lays Off 39% of Staff”). The publisher hired Sean Brice as Senior Director of Sales in June (see “People on the Move: Sean Brice”). Other recent hires include Gregg Katzman as Senior Manager of Public Relations, Ryan Balkam as Direct Market Sales, and Reina Strauss as Sales and Marketing Coordinator. Additionally, Warren Buchanan was promoted from Sales Analyst to Licensing Manager with a new emphasis on researching, pitching, acquiring, maintaining, and strengthening IDW's licensing comics line-up.