The New Holland Brewing Co. is well known for their Dragon's Milk line of 11% ABV stout and ales. Now, they are combining forces with WotC to make a new limited edition D20 Brew Bourbon Barrel Stout and an Origin Mead Cask Bourbon Whiskey.
"D&D isn’t just a game," said Jess Lanzillo, Head of D&D Product and Franchise at Wizards of the Coast. "It's this amazing community that's all about bringing fantasy and wonder to life, whether that's in living rooms, backyards, or wherever folks want to play.”
These adult beverages will be available at select liquor retailers and online at Dragon's Milk's website. There will also be merch, in the form of wearables and glassware, available via this cross-promotion. The beverages arrive in November 2024, and the merch will be available on September 6, 2024.
WotC also announced its 2025 Dungeons & Dragons releases via a D&D Direct video presentation (see " 'Dungeons & Dragons' Releases via D&D Direct").