Wizards of the Coast announced that they have teamed with New Holland Brewing Co. to celebrate the 50th Anniversary of Dungeons & Dragons with a new products for the Dragon's Milk line of beer.
The New Holland Brewing Co. is well known for their Dragon's Milk line of 11% ABV stout and ales. Now, they are combining forces with WotC to make a new limited edition D20 Brew Bourbon Barrel Stout and an Origin Mead Cask Bourbon Whiskey.
"D&D isn’t just a game," said Jess Lanzillo, Head of D&D Product and Franchise at Wizards of the Coast. "It's this amazing community that's all about bringing fantasy and wonder to life, whether that's in living rooms, backyards, or wherever folks want to play.”
These adult beverages will be available at select liquor retailers and online at Dragon's Milk's website. There will also be merch, in the form of wearables and glassware, available via this cross-promotion. The beverages arrive in November 2024, and the merch will be available on September 6, 2024.
WotC also announced its 2025 Dungeons & Dragons releases via a D&D Direct video presentation (see " 'Dungeons & Dragons' Releases via D&D Direct").

By Expanding Dragon's Milk Line of Beer and Offering New Merch
Posted by Jeffrey Dohm-Sanchez on September 4, 2024 @ 12:48 pm CT

MORE GAMES
New 'Flesh & Blood TCG' Booster Set
July 3, 2025
Legend Story Studios announced Super Slam, a new Flesh & Blood TCG booster set.
New Riff of the Classic Game of War from Chip Theory Games
July 3, 2025
Chip Theory Games will release Fight Five, a new card game, into retail.
MORE NEWS
Story Inspired by H.G. Wells' 'The Invisible Man' Returns in Hardcover
July 3, 2025
First published by Vertigo, Lemire’s reimagining of the classic H.G. Wells novel The Invisible Man will return in a new hardcover edition.
Via an EQL Lottery Sale
July 3, 2025
Ravensburger will re-release a limited run of Disney Lorcana: First Chapter booster boxes, via an EQL.