Wizards of the Coast announced that they have teamed with New Holland Brewing Co. to celebrate the 50th Anniversary of Dungeons & Dragons with a new products for the Dragon's Milk line of beer.
The New Holland Brewing Co. is well known for their Dragon's Milk line of 11% ABV stout and ales. Now, they are combining forces with WotC to make a new limited edition D20 Brew Bourbon Barrel Stout and an Origin Mead Cask Bourbon Whiskey.
"D&D isn’t just a game," said Jess Lanzillo, Head of D&D Product and Franchise at Wizards of the Coast. "It's this amazing community that's all about bringing fantasy and wonder to life, whether that's in living rooms, backyards, or wherever folks want to play.”
These adult beverages will be available at select liquor retailers and online at Dragon's Milk's website. There will also be merch, in the form of wearables and glassware, available via this cross-promotion. The beverages arrive in November 2024, and the merch will be available on September 6, 2024.
WotC also announced its 2025 Dungeons & Dragons releases via a D&D Direct video presentation (see " 'Dungeons & Dragons' Releases via D&D Direct").
By Expanding Dragon's Milk Line of Beer and Offering New Merch
Posted by Jeffrey Dohm-Sanchez on September 4, 2024 @ 12:48 pm CT
MORE GAMES
In 'War of Kings' and 'Inhuman Royal Court' Sets
January 14, 2025
Atomic Mass Games has announced the War of Kings and Inhuman Royal Court packs for Marvel: Crisis Protocol.
Bandai, NECA the Next Two
January 14, 2025
The bankruptcy petition filed by Diamond Comic Distributors lists 30 unsecured creditors, with Penguin Random House the largest creditor and Bandai and NECA the next two.
MORE NEWS
In Black History Month Comic and Followup One-Shot
January 14, 2025
A two-part prelude in DC’s 2025 Black History Month comic and the followup one-shot will usher in new lineup for the superhero team.
Universal Bids for Alliance, Will Acquire Diamond UK
January 14, 2025
Diamond Comic Distributors has filed for reorganization under Chapter 11 bankruptcy; Universal Distribution has agreed to acquire Diamond UK and has submitted a stalking horse bid for Alliance Game Distributors.