GamerMats, headed up by President Alan Hochman (see "Retailer Strategies"), is expanding into the realm of games publishing under a new brand, GameHead. GamerMats, a playmat company that had done work with Wizards of the Coast, Pokemon Company, Upper Deck, and more, had been evolving over the years to include products other than just playmats (such as pins, stickers, and other accessories). To better reflect the depth of the products in the company's catalog, GamerMats has officially re-branded as GameHead, and is offering products for both tabletop and electronic gaming.

Customers can still visit the primary GamerMats site to find new GameHead products through end of 2024. At the beginning of 2025, customers will need to go to the official GameHead site for purchases.