With North American TCG sales slipping, miniatures were the largest hobby games category to show growth in 2024, although the sales increase was slight, from $570 million in 2023 to $580 in 2024, according to ICv2 estimates. This follows a spectacular 2023, when miniatures sales were up 9% and grew at the fastest rate of any hobby games category (see "Miniatures the Strongest in 2023"). Sales in the category remain up over 60% from sales in 2019.
Games Workshop sales led the way, with sales up over 10% in North America for the period in 2024, mostly offset by declines in other lines. The Games Workshop increases were attributable to a full year of releases in the new Warhammer 40,000 edition, and a new edition of Warhammer: Age of Sigmar, which launched int he first half of the year.
Two 2024 miniatures game launches did well: Renegade Games’ Heroscape, and Mantic Games Halo: Flashpoint. "The new Halo: Flashpoint release had strong interest and sales," a distributor said.
The other new market entrant was the relaunch of Warmachine, purchased from Privateer Press by Steamforged Games (see "Steamforged Acquires").
Sales of D&D miniatures did not seem to get a big lift from the release of Dungeons & Dragons 2024, but they were already at a high level, and perhaps off their peak.
After several years of rapid growth, BattleTech seemed to stabilize at a high level in 2024.
Marvel Crisis Protocol continues to sell well behind an ever-growing line of characters.
For an in-depth version of this article, see "In Depth: Miniatures Were Largest Category to Show Growth in 2024."
For an overview of 2024 sales in the hobby games market, see "2024 a Year of Stabilization."
For the top Miniatures Lines for Fall 2024, see "Top Miniatures Lines."
For more from ICv2 Miniatures Week, click here.

At Slow Rate
Posted by Milton Griepp on April 4, 2025 @ 3:48 am CT
