I question whether the owners/operators of Marvel and DC actually care about expanding the business of selling comics.  Do they even realize that growing the market is impossible without a reliable schedule for their books?  It is lamentable that being on time is more important than doing a good job, but it is a fact nonetheless.  The only reason a TV show can become someone's favorite is that they know when to watch.  Most of the content of the programming listed in the TV guide is utter crap-but because that crap is available on a regular basis, it's making money.  Lots of money. 

Comic book customers are doctors and lawyers and professionals, to be sure.  But a lot of them are also dishwashers, ditch diggers, fry cooks, pizza delivery drivers and a hundred other low/entry level jobs.  These people work hard for their money at jobs they hate but can't afford to be late to.  Many of them would cut off a finger to have such a cushy job in comics.  It is insulting beyond description to these folks that so many people with such a great job can't seem to get up in the morning and DO IT.

Without reliable schedules for ALL comics, this industry cannot survive.  

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