Cards Against Humanity LLC, the makers of the popular "party game for horrible people" (see "Top 10 Card/Dice Games--Summer 2014"), reinforced its brand as an irreverent social commentator on Black Friday by offering direct buyers a truthfully labeled box of bull poop, titled Bulls**t, for $6.00 on its website.
 
"To help you experience the ultimate savings on Cards Against Humanity this Black Friday, we’ve removed the game from our store, making it impossible to purchase," read a post on their Facebook page.  "Instead, we’re offering a once-in-a-lifetime opportunity to buy some new bulls**t."
 
The offer sold out in less than an hour, and as promised, the lucky 30,000 purchasers were sent small packages, measuring 3" x 4" x 4", which contained a dry bull patty. The box also contained a pin with a small, smiling pile of poop.

"We all really hate Black Friday; it’s just kind of a horrible day," game co-creator Max Temkin told Time magazine.  "It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV."
 
In the interview, Temkin elaborated that CAH found a cattle ranch in Texas that shipped pasteurized bull feces, which understood the point they were trying to make.
 
CAH made 20 cents on each $6 box, and stated that the profit ($6,000) was donated to Heifer International, a charity that provides livestock to developing communities to end world hunger and poverty.
 
Despite the intended message, unopened boxes have sold for $39.99 on ebay (though average bids are in the $11-17 range today).  At least two unboxing videos are availible on YouTube.
 
Last year on Black Friday, the company raised the price of the game by $5 on the website. They also offered a holiday deal to fans, where for $12, purchasers would receive 12 mystery gifts over 12 days.  On day 10, the company donated everyone’s dollar to public school classrooms across the U.S. via DonorsChoose.org.
 
Earlier this year, the company announced that it planned to offer its products direct to retailers for the first time (see "Rolling for Initiative--Get Your Kicks at GTS"), but as of last week had not begun, leaving retailers that want to carry the product only the option to buy the products at full price from Amazon and mark them up (see "Rolling for Initiative--It’s Beginning to Look a Lot Like Christmas"), which many do.