Neil Gaiman's Sandman: Endless Nights debuted at number twenty on the New York Times Best Sellers List For Hardcover Fiction. This marks the first time a book published by an American comic book publisher has earned a spot on New York Times' list. The strong debut of Gaiman's latest Sandman graphic novel is the result of a successful multi-media publicity campaign that was all DC promised and more. The question now becomes. 'Will Sandman: Endless Nights have 'legs' -- will word of mouth lead to a steady growth in sales that will last through the coming holiday season?'
First Time For An American Comic Book Publisher
Posted by ICv2 on October 2, 2003 @ 11:00 pm CT
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