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iVerse & Diamond Announce 'Digital Comic Reader' App

Without Store

Published: 02/10/2012 07:59pm
At the ComicsPro meeting in Dallas iVerse Media and Diamond Comic Distributors announced a new Digital Comic Reader App that can work in conjunction with the previously announced Diamond Digital Initiative. 
The Diamond Digital Initiative (see “Diamond Offers In-Store Digital Sales”) is intended to allow retailers to sell comics both in-store and online via the new Digital Comic Reader App, which does not contain iVerse’s digital store. 
As iVerse’s CEO Michael Murphey put it: “By adding the Digital Reader App into the Diamond Digital program, we’re completely removing our own digital store.  This is a much cleaner solution for retailers and will give them the same kind of tools companies like Amazon and Barnes & Noble are using to sell digital on these devices.”
Rolling for Initiative--How to Sell Me Your Game (or Your Comic or Anything Else)
Column by Scott Thorne
This week, Thorne describes the process of selling a game (or other product) to a retailer.