Marvel has announced a partnership with Source Interlink Media to cross-promote its All-New Ghost Rider series with Lowrider Magazine.
 
All-New Ghost Rider #1, written by Felipe Smith with art by Tradd Moore, will debut on March 19 (see "All-New Marvel NOW! Announcements Round-Up”).  The April issue of Lowrider Magazine will feature cover art by writer/artist Felipe Smith and include a cover story showcasing Robbie Reyes, newest character to take up the Ghost Rider mantle. The feature will include an exclusive interview with Marvel’s Editor in Chief Axel Alonso and New Ghost Rider writer Felipe Smith, as well as artwork from the first issue of the comic.
 
"The lowrider community is a largely Hispanic-dominated culture whose influence was born out of the Los Angeles lifestyle," said Joe Ray, Editor of Lowrider Magazine.  "With the new Ghost Rider being of Hispanic descent and out of East L.A., many of our readers and fans will instantly have a connection with him and want to explore a comic that echoes their own unique Los Angeles and auto-enthusiast lifestyle."
 
As part of the cross-promotion, in April Marvel Comics will feature full-page advertisements for Lowrider Magazine across various titles.  This initiative will also include press announcements, social media campaigns and more.