A substantial portion of the decline appears to have been in Marvel sales, as its share was down substantially behind delays in the core Secret Wars title that are rippling through much of the company's line (see "Are Marvel Delays Affecting Market?"). Marvel's share, at 32.67%, is approximately eight points below where it was running regularly just a few months ago (see "Marvel Continues Summer Domination").
The quarterly news was considerably better on the graphic novel side, which saw a 9.32% gain versus the third quarter of 2014. Buoyed by the launch of a new volume of Saga, sales of graphic novels grew 12.51% in September versus the same month in 2014.
The growth of graphic novel sales diminished the effect of the 8.8% periodical sales slump with the overall Q3 sales of both comics and graphic novels down just 2.98% from the same quarter in 2014. While troubling, this decline is less than the 4.4% decline in Q1 of 2014, a decline that was quickly eclipsed by subsequent gains (see "Comics Down -- Three Is a Trend").
Top Ten Comics-September 2015
- Journey to Star Wars: The Force Awakens #1
- Star Wars #9
- Batman #44
- Deadpool vs. Thanos #1
- Darth Vader #9
- Amazing Spider-Man: Renew Your Vows #5
- Batman Annual #44
- Justice League #44
- The Walking Dead #146
- Deadpool vs. Thanos #2
Marvel lost four points of market share in September compared to August, but DC was able to gain less than one percent. Buoyed by a strong performance on the graphic novel side Image Comics gained two points of market share in September, while IDW picked up almost a full point.
September 2015 Comic Store Market Share
32.67% Marvel Comics
26.01% DC Comics
11.81% Image Comics
5.72% IDW Publishing
4.42% Dark Horse Comics
2.11% BOOM! Studios
1.79% Dynamite Entertainment
1.55% Avatar Press
1.32% VIZ Media
1.31% Titan Comics
Image took the top two spots and three of the top five with the first volumes of Descender and Chromonauts, both of which benefited by Image’s $9.99 first volume cover price, joining Saga near the top of the list. Vertigo’s Mad Max adaptation and four Batman titles gave DC a robust presence on the list, while the latest volume of Dark Horse’s Avatar: The Last Airbender made the list as well.
Top Ten Graphic Novels—September 2015
- Saga Vol. 5
- Descender Vol. 1
- Batman, Vol. 7: Endgame HC
- Chromonauts Vol. 1
- Batman Vol. 6
- Avatar: The Last Airbender Vol. 10
- Mad Max: Fury Road
- Batman: The Killing Joke Spec. Ed. HC
- The Joker: Endgame HC
- Saga, Vol. 1
For an overview and analysis of comic sales in September, see "Article Coming."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on comic books shipped during September, see "Top 300 Comics Actual--September 2015."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on graphic novels shipped during September, see "Top 300 Graphic Novels Actual--September 2015."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on comic books shipped during August, see "Top 300 Comics Actual--August 2015."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on graphic novels shipped during August, see "Top 300 Graphic Novels Actual--August 2015."
For an overview and analysis of the best-selling comics and graphic novels in August, see "'Secret Wars,' 'Star Wars' Are 15 of Top 25 Comics." For an analysis of the dollar trends in August, see "Are Marvel Delays Affecting Market?"
For our index to our reports on the top comic and graphic novel preorders for January 2000 through September 2015, see "ICv2's Top 300 Comics and Top 300 GNs Index."
