The Licensing Letter has released its annual list of the top entertainment/character licenses for 2015 (based on estimated retail sales in the U.S./Canada), and there are lots of geek properties among the top ranks. Star Wars is #2, and Teenage Mutant Ninja Turtles, the highest-ranked property based on a comic, was #6.
Three properties (Mickey and Friends, Star Wars, and Disney Princess) generated over $1 billion in sales in the U.S./Canada.
The top superhero properties fell out of the top ten, but in response to an ICv2 question, a Licensing Letter spokesperson told us that the next three properties were all superheroes, with another coming in at #16. Batman is the top superhero property, followed in order by Spider-Man, Avengers, and Superman.
Here are the top ten entertainment/character licenses for 2015:
- Mickey and Friends (Disney)
- Star Wars (Disney)
- Hello Kitty (Sanrio)
- Frozen (Disney)
- Teenage Mutant Ninja Turtles (Nickelodeon)
- Winnie the Pooh (Disney)
- WWE (WWE)
- Despicable Me/Minions (Universal)
- Seasame Street (Sesame Workshop)
And the top superhero properties, with their positon on the chart, are:
- #11. Batman (DC Comics)
- #12. Spider-Man (Marvel)
- #13. Avengers (Marvel)
- #16. Superman (DC Comics)