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THE CONFERENCE
December 6, 2007--
Anime and manga are a multi-billion dollar business in the U.S., with television programming on over a dozen networks; one of the fastest-growing parts of the book business; best-selling DVDs, top-selling tabletop and video games, toys, apparel and other licensed products all driven by the otaku (fans) that lead pop culture and technology adoption curves.
Understanding the 'otaku generation,' the powerful group of young consumers that are driving this phenomenon across multiple categories, can help anyone that wants to reach this audience and ride the wave of Japanese and Japanese-influenced content that's sweeping the globe.
TIME AND PLACE
The ICv2 Conference on Anime and Manga will be held at the
Who should attend?
* Publishers
* Home media producers
* Toy and game companies
* Consumer product marketers
* Licensing professionals
* Programmers and studios
* Writers, artists, and other creators
* Retailers and distributors
* Librarians and educators
THE PANELISTS
Confirmed panelists include top executives from anime and manga companies; from intellectual property houses; digital content experts; and trade buyers.More panelists are being added regularly--check back for new info. For more information on the panelists, see 'Conference Panelists'.
Cliff Annicelli -- Editor, Playthings Magazine
Liza Coppola --Sr. Vice President, VIZ Media
Lillian Diaz-Przybyl--Senior Editor for Original Global Manga Development, Tokyopop
Larissa Faw--Editor, Youth Markets Alert
Gen Fukunaga--President and CEO, FUNimation
Peter Heumiller--VP of Content Development, Comcast
Al Kahn--Chairman and CEO, 4Kids Entertainment
Elizabeth Kawasaki -- Editorial Director, VIZ Media
Christopher Macdonald--Editor in Chief, Anime News Network Editor; Publisher, Protoculture Addicts
Daniel Marks--Sr. VP of Strategy and Business Development, Viz Media
John Nee-- Sr. VP of Business Development, DC Comics
Jeremy Ross--Director of New Product Development, Tokyopop
Jill Snider--Senior Brand Manager, FUNimation
Nola Thacker--Librarian, Westhampton Free Library
CONFERENCE SESSIONS
ICv2 White Paper -- Anime and Manga
ICv2 will take you inside the latest North American trends in anime and manga, with a look ahead to 2008.
Marketing to the Otaku Generation
The otaku generation makes its entertainment and purchasing decisions in ways that traditional marketing often miss. Panelists discuss the key roles of the Internet, the ways that brands are built in specialty retailers, and how break-out hits reach across distribution channels and product categories to become true mass brands.
Girls--The Other Half of the Otaku Generation
Japanese pop culture is one of the fastest-growing categories of entertainment for teen and tween girls. High profile panelists discuss the ways that anime and manga properties are building loyal female consumers for books, programming and home video, and licensed products.
Technology and the Otaku -- The New Media Frontier
The delivery of anime and manga to the tech-savvy otaku generation is in the early stages of a massive shift to digital delivery via on-demand programming, computers, and cell phones. How will the markets for consumer products and digital delivery interact in that future environment? Panelists from companies on the cutting edge discuss.
REGISTER TODAY!
For only $199, you can participate in this exciting event on the future of the graphic novel industry with the companies and people making it grow.
Click here for the New York Anime Festival Website.
Click here to be taken directly to the registration page.
SPONSORS
VIZ Media, LLC
Headquartered in
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Playthings Magazine
Founded in 1903, Playthings Magazine will celebrate 105 years of covering the children's toy industry in 2008. We have a rich and vivid tradition of editorial coverage. Playthings.com and our e-newsletter, Playthings EXTRA offer an additional reach. Through our Website and e-newsletter we cover breaking news, announcements and events relating to the toy industry.
Publishers Weekly
Publishers Weekly is the leading publication serving all segments involved in the creation, production, marketing and sale of the written word in book, audio, video and electronic formats. It is the prime source of comprehensive news and provides unique industry data including an annotated bestseller list, hot deals and retail news. A 134-year old magazine -- with over 100,000 dedicated readers -- PW is recognized as the leading publication for international and