Bill Jemas, the former COO of Marvel Entertainment, who earlier this year resurfaced in connection with a group set on reviving the Valiant comic book properties such as Harbinger, X-O Manowar, and Archer and Armstrong, has joined the board of directors of Alloy, Inc.  Jemas is coming on board at the time when Alloy, the parent company of Alloy Entertainment, known for its TV series such as Gossip Girl, The Vampire Diaries, and Pretty Little Liars, is being acquired by ZelnickMedia for $127 million.

As part of the acquisition former Nickelodeon CEO Geraldine Laybourne will become Chairman of the Board, and Jemas will join the Board of Directors.  Jemas will work with Laybourne, and Leslie Morgenstern, CEO of Alloy Entertainment on merchandising, content, and Alloy’s entertainment assets in order to grow Alloy into a major entertainment and media brand that focus on the 10-29 demographic.