Asterix Touting McDonald’s
Published: 08/19/2010 12:40am
A billboard in which Asterix and friends are enjoying their banquet at McDonald’s is now being displayed as part of McDonald’s “Come as you are” campaign in
Asterix co-creator Albert Ulderzo (Goscinny is deceased) was consulted on the use of the character and his studio created the image. And Asterix was used in a previous French McDonald’s promotion, in 2001, that tied to the release of an Asterix film (see “Live Action Asterix Film Boffo in France”).
But some still see this as an affront to French dignity, with one blogger arguing that Asterix had been “sacrificed like a wild boar.”
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