Harry Potter and the Deathly Hallows, Part 1 dropped 60%, but still managed to earn an estimated $50.3 million at the Thanksgiving weekend box office, which made it a hair better than Disney’s 3-D animated feature Tangled, which debuted with an estimated $49.1 million. The superhero-themed animated feature Megamind finished a distant third, while newcomers Burlesque, Love and Other Drugs, and Faster underwhelmed. Overall the box office was down slightly from last year when Twlight: New Moon and The Blindside topped the charts during Turkey Day weekend.
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Weekend Box Office (Studio Estimates): November 26 - 28, 2010 | ||||||
|
|
Film |
Weekend Gross |
Screens |
Avg./ Screen |
Total Gross |
Wk# |
|
1 |
Harry Potter and the Deathly Hallows Part 1 |
$50,345,000 |
4,125 |
$12,205 |
$220,352,000 |
2 |
|
2 |
Tangled |
$49,100,000 |
3,603 |
$13,628 |
$69,000,000 |
1 |
|
3 |
Megamind |
$12,850,000 |
3,411 |
$3,767 |
$130,466,000 |
4 |
|
4 |
Burlesque |
$11,800,000 |
3,037 |
$3,885 |
$17,150,000 |
1 |
|
5 |
Unstoppable |
$11,750,000 |
3,183 |
$3,691 |
$60,726,000 |
3 |
|
6 |
Love and Other Drugs |
$9,850,000 |
2,455 |
$4,012 |
$14,000,000 |
1 |
|
7 |
Faster |
$8,708,000 |
2,454 |
$3,548 |
$12,200,000 |
1 |
|
8 |
Due Date |
$7,300,000 |
2,555 |
$2,857 |
$85,018,000 |
4 |
|
9 |
The Next Three Days |
$4,840,000 |
2,564 |
$1,888 |
$14,551,000 |
2 |
|
10 |
Morning Glory |
$4,030,000 |
2,441 |
$1,651 |
$26,451,000 |
3 |
The penultimate Potter pic has now earned $220 million domestically and over $610 worldwide. It has brought in more money in its first ten days than any film in the series and it should finish its domestic run in the $300 million neighborhood, but its potent earnings are partially the result of higher ticket prices--it still trails Sorcerer’s Stone and Goblet of Fire in the number of admissions.
Tangled, Disney’s contemporary take on Rapunzel, did better than expected and has amassed a 5-day total of $69 million. It is Disney’s best non-Pixar animated debut to date thanks to a stellar $13,628 average from 3,603 locations. 3-D showings at 2,461 locations accounted for 56% of the opening weekend’s tally. Tangled attracted an audience that was 61% female and 57% under 25. With little animated competition for its young female audience in the coming weeks, look for Tangled, which received a superb “A+” CinemaScore from audiences, to demonstrate solid “legs.”
In spite of Tangled’s potent debut, the Dreamworks 3-D animated feature Megamind dropped just 20%--probably because the superhero-themed comedy has a stronger appeal to boys and men than Tangled.
Males certainly didn't flock to the musical Burlesque starring
Love and Other Drugs, the R-rated romance comedy/drama starring Jake Gyllenhaal and Anne Hathaway, debuted tepidly with a $4,012 average at 2,455 theaters. It attracted an older (60% over 25) female (63%) audience.
The action pic/revenge drama Faster, which stars Dwayne “The Rock” Johnson, threw a rod, earning just $8.7 million in spite of a huge marketing campaign that involved hundred of spots during prime TV sporting events. It attracted an older (57% over 25) male (57%) audience. The only positive news to come out of Faster’s debut was the fact that the audience grew every day from Wednesday to Saturday, an indication that patrons liked the film a lot more than critics (Faster received only 43% positive reviews according to Rotten Tomatoes).
Mention should be made of the runaway train epic Unstoppable, which posted the smallest decline in the top ten (just 10%). The Denzel Washington film has now moved past his remake of The Taking of Pelham 123.
The comic book based “geri-action” movie Red finally dropped out of the top ten in its 7th weekend of release, but still managed to add $1.4 million, bringing its total to $86.1 million.
