In our modern world where every license is sliced and diced six ways to Sunday, it is sometimes useful to remember the licensing faux pas of earlier times when corporate oversight wasn’t always exactly what those charged with defending the integrity of a great brand would wish. 

 

With The Avengers movie about to unleash another wave of Marvel merchandise on the mass market, io9 resurrected a classic case of "how in the world did that ever get approved," the 1983 Marvel Superheroes Coloring Book in which kids were urged to grab their magic pencils and enter the "maze in the Hulk’s pants."