Universal Moves 'G.I. Joe: Retaliation' to March, 2013
'Say It Ain't So Joe...'
Published: 05/24/2012 01:22am
Paramount has moved G.I. Joe: Retaliation, which was slated to debut on June 29th, to March 29th, 2013 in order to add 3-D in an attempt to bolster foreign sales. Paramount is giving up one of the prime dates of the summer and Universal quickly stepped in to help fill the late June void with the buzz-generating Ted, an "R" rated comedy by Seth MacFarlane about a foul-mouthed Teddy Bear that stars Mila Kunis and Mark Wahlberg.
Paramount has already spent quite a bit promoting the $125 million G.I. Joe sequel including a pricy Super Bowl ad (see "'G.I. Joe' Super Bowl Ad") and several trailers (see "Second 'G.I. Joe' Trailer"). Based on the Hasbro property, G.I. Joe: Retaliation was directed by Jon M. Chu and adds Bruce Willis and Dwayne "The Rock" Johnson to a solid ensemble cast.
As Deadline points out, Paramount has had some luck in the past changing release dates. The studio delayed the release of Martin Scorsese’s Shutter Island and managed to give the director his box office best.
Paramount isn’t the only studio that has delayed a studio tentpole that was supposed to debut in 2012 in order to add TV. Already smarting from what appears to be a considerable loss with Battleship, Universal has moved the Keanu Reeves-starring 47 Ronin to 2013 and is citing 3-D as the reason. However Hollywood rumor has it that the studio is afraid the $200 million plus samurai epic is too risky to open in the same year in which Battleship has already put a major dent in the Universal’s bottom line.
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