A nationwide survey by BP Consulting Inc. has determined that Studio Ghibli, the animation studio headed by Hayao Miyazaki, ranked as the fourth most highly rated brand by Japanese consumers, just behind Sony, Disney, and the Fuji Television network. Studio Ghibli released Miyazaki's animated classic Spirited Away, the top grossing film in Japanese box office history and the first Japanese animated film to win the Oscar for best animated feature film. The Ghibli brand ranked higher in the estimation of Japanese consumers than the highest rated auto company (Toyota #5), the hip Tokyu Hands department store (#6), and Japan's favorite beer (Kirin #8). Studio Ghibli was the only anime studio ranked in the top 20 by Japanese consumers.
#4 Most Trusted Brand
Posted by ICv2 on May 8, 2003 @ 11:00 pm CT
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