ICv2 has placed dollar estimates on the size of the North American retail market for graphic novels. It estimates the market size as $100 million in 2002, evenly divided between comic stores and bookstores, 33% higher than it was in 2001. A 20% growth rate is expected in 2003, higher in bookstores than comic stores. The estimate is in the lead article (titled 'Graphic Novels -- How Big, How Fast Is It Growing, Who's Buying') in the new ICv2 Retailers Guide to Graphic Novels, currently shipping to retailers (see 'ICv2 Releases Retailers Guide to Graphic Novels'). The article also includes a discussion of the factors driving growth, the demographics of consumers buying graphic novels (with surprising, large differences by channel), and other market characteristics.
$100 Million in 2002
Posted by ICv2 on May 27, 2003 @ 11:00 pm CT
MORE NEWS
Fans Enraged About Botched DTC Ordering Process; Where Did Wizards Go Wrong Here?
November 5, 2024
Wizards of the Coast continued to receive heavy backlash from fans on social media over the botched Magic: The Gathering - Secret x Marvel DTC ordering process.
For Spring 2025
November 5, 2024
WEBTOON Unscrolled will bring three popular webtoon series, all with big audiences on the WEBTOON platform, to print in the Spring 2025 season.
MORE COMICS
From Marvel Comics
November 5, 2024
Christos Gage and Eric Gapstur's Your Friendly Neighborhood Spider-Man, a prequel comic book series to the upcoming show, hits stands on December 11.
One of the Earliest Korean Digital Comics Platforms Ends Run
November 4, 2024
Netcomics, one of the earliest Korean digital comics platforms, is shutting down, even as the Korean webtoon phenomenon has become a major force in the U.S.