The Apples to Apples family of games from Out of the Box Games has recently passed a major milestone: over one million games have been sold.  And this benchmark is paired with another:  over a half billion Apples to Apples cards have been sold.  The Apples to Apples family is routinely mentioned by retailers and distributors as one of the top sellers in the board and family game category.  The sales of Apples to Apples have been achieved without any sales through mass merchants to date.  The popularity of the game is definitely a grass roots phenomenon, primarily supported by independent retailers.