The most desired object in the Yu-Gi-Oh! universe, the Blue Eyes Ultimate Dragon card, comes stateside as a special premium with the January issue of the popular manga anthology Shonen Jump. The extra special card, which has the highest attack strength of any monster in Upper Deck's Yu-Gi-Oh! CCG, is a special thank you to readers from Shonen Jump, which is celebrating its third anniversary of publication in the U.S.
Viz Media, which publishes Shonen Jump, has used the inclusion of popular CCG cards to drive sales of the manga anthology from the very beginning (see 'Shonen Jump #1 to Include Ultra-Rare Yu-Gi-Oh! Card').