Two struggling broadcast TV networks, the WB and UPN, have announced plans to merge to form the CW TV Network. The new network will be a 50/50 partnership between Time Warner and CBS.
The combined network will have new affiliate agreements with the 16 major market Tribune TV stations, including stations in New York, LA, and Chicago; and with the 12 CBS-owned UPN major market affiliates. The network expects to have coverage in 95% of the country by the time it launches as a combined network this fall.
Both networks have programs that drive sales of products in pop culture stores, although the WB has probably been more important. WB's line-up includes Smallville and the soon-to-be launched Aquaman in primetime (see 'WB Lands Its Aquaman'); and Xiaolin Showdown (see 'A Look at Xiaolin Showdown Figures'); and anime series Yu Gi Oh, Pokemon, and Viewtiful Joe in its kid's timeslots.
UPN has WWE's Smackdown, and the critically acclaimed Veronica Mars (see 'Inkworks Plans Veronica Mars').