Games Workshop has created a special Warhammer 40K range, Battle for Vedros, packaged for new customers in the U.S. and Canada.  The range, sold in a floor display, includes eight SKUs with packaging designed for the American market.  The color scheme is brighter than the typical Warhammer 40K look.  “For the American market we’ve changed the coloring of our packaging because apparently you thought our packaging was a bit dark,” Games Workshop U.S. Toy Sales Commercial Manager Sarah Smithurst told ICv2.

The text in the booklet has also been changed for the American market, replacing “shoot to kill” with “taken out,” for example. 

The Battle for Vedros Full Starter Set has push fit (or click fit) models, and in each there’s a Dreadnought and a DeffKopta, and everything you need to play the game.  “There’s no glue needed; there’s no sharp points; it’s made for kids eight and upwards,” Smithurst said.

The full contents of the Battle for Vedros display are:

• 4 Battle for Vedros Starter Set ($49.99)
• 4 Battle for Vedros Paint Set (water based, $29.99)
• 3 Battle for Vedros Space Marine Attack Bike ($26.99)
• 3 Battle for Fedros Ork Wartrakk ($26.99)
• 3 Battle for Vedros Space Marines ($9.99)
• 3 Battle for Vedros Ork Boyz ($9.99)
• 3 Battle for Vedros Ork Gretchin ($15.99)
• 3 Battle for Vedros Space Marine Bike ($14.99)

Games Workshop will use sales reps to sell the display into stores in which it has not previously had a presence.  The display will sell for US$350 net, including freight.