IDW Games is launching a "Preferred Retailer Program," with discounted demo copies, marketing materials, and early release of new products for select U.S. stores.

Stores that sign up will be able to purchase one demo copy of current IDW Games titles at a reduced wholesale rate which includes shipping up to one time per year.  They will also receive marketing material with the demo shipments, including posters, window clings, comic books and other promotional items. In addition, retailers will receive preferred product access to select new releases which allow them to sell the games up to a week before street dates.