Udon Chief of Operations Erik Ko’s description of the books gave an indication of the target audience. "These art books are a stunningly detailed reference for collectors, and also provide fans with an exquisite compilation of the cards and characters they may aspire to own," he said.
These will not be the first art books tied to a TCG; Viz has been successful with its series of art book tied to Magic: The Gathering (see "'Art of Magic: The Gathering: Kaladesh'").
