NPD’s Games/Puzzles super-category grew 18% for the year, with what must have been an impressive finish, as just a few months before, through 10 months of the year, NPD had predicted 16% growth for the year (see "NPD Reports 16% Growth for Games Year-to-Date").
Two Hasbro games, Pie Face Showdown and Speak Out, made NPD’s Top 10 list of new items for 2016.
Collectibles, which NPD defines as "Trading Cards/Stickers, Trading Card Games, Mini-Figures and Scene Sets, Action Figure Collectibles & Accessories, Playset Dolls & Collectibles, Blind Packs, and assorted brands that are collectible" were the fastest growing part of the business, with sales up 33%.
Star Wars was the #1 toy property of the year, with nearly $760 million in sales. Pokemon was the top growth property of the year.
Overall toy sales in the U.S. grew 5% in 2016, to $20.4 billion in NPD retailers. NPD estimates that equates to about $26 billion if all retailers were included. NPD does not track sales in most independent retailers, such as game, comic, and card stores.
Stellar Performers in Solid Year
Posted by Milton Griepp on February 10, 2017 @ 2:27 am CT
NPD Group, which tracks POS data from major retailers, revealed year-end numbers for U.S. toy sales in 2016, with strong performances for games and collectibles. NPD reported that the Games segment, a subset of the Games/Puzzles super-category, grew 21% for the year, or $307 million in new sales.
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